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Fox Entertainment & Hulu expand content partnership
Fox Entertainment and Disney-owned streaming service Hulu have entered into a multi-year content partnership.
Under the terms of the agreement, Fox’s primetime entertainment programming, including shows ranging from Family Guy and The Cleaning Lady to The Masked Singer and Next Level Chef, will continue to stream on Hulu the day following its linear broadcast. The deal will also see Fox and Hulu branding jointly shared across all Fox-owned marketing.
“Our long-standing, valued partnership with Hulu consistently generates impressive results and creates an important pathway for our scripted, unscripted and animated series to maximize viewer reach,” said Rob Wade, CEO of Fox Entertainment.
“Under this new deal, Fox solidifies its longer-term streaming strategy, while harnessing the power and strength of both Hulu and Fox to better serve our audiences and bring visibility to premium content across our streaming and linear platforms.”
The new partnership follows the deal sruck between the two companies last February that allows Hulu to stream all out-of-season episodes of key Fox unscripted and animated programs.
“Continuing to be the next-day streaming home for current Fox hits, along with out-of-season episodes of well-loved FOX titles, reinforces Hulu’s unique position in the streaming space – as the only SVOD service to carry next-day series from multiple broadcast networks,” said Joe Earley, president of Hulu.