Roku Channel & Lionsgate strike far-reaching content pact

The Unbearable Weight of Massive Talent

Roku has signed a major content deal with Lionsgate to fuel its AVOD platform The Roku Channel.

The multi-year theatrical output deal will see Lionsgate films beginning with the studio’s 2022 theatrical releases make their way to The Roku Channel following their first window on Starz.

The agreement includes titles such as upcoming releases John Wick 4, Borderlands, Expendables 4 and The Unbearable Weight of Massive Talent.

Rob Holmes, VP of programming at Roku, said the “innovative approach creates value for both parties, and most importantly provides the millions of streamers on The Roku Channel with the opportunity to enjoy these compelling titles via this unique window.”

Earlier this week, Roku expanded its originals push with three new unscripted shows. Social experiment The Marriage Pact and eight-part matchmaking series Match Me In Miami are joined by unscripted feature, To Paris For Love: A Reality ‘Rom Com’, from Reece Witherspoon’s Hello Sunshine and Zoe Saldaña’s Cinestar Pictures.

The trio will become available via The Roku Channel, which earlier this month commissioned Honest Renovations, which is being hosted and executive produced by Jessica Alba and Lizzy Mathis.