All3Media backs Brian O’Driscoll’s specialist sports prodco 3 Rock

L-R: Brian O’Driscoll & Craig Doyle

All3Media is backing sport production specialist 3 Rock, which was founded by sports presenter and producer, Craig Doyle and Brian O’Driscoll, Ireland’s most-capped rugby international.

The deal will see All3Media’s factual, documentary and sports specialist North One become exclusive live rugby co-production partner for 3 Rock, whose senior team also includes director Keith Doyle.

All3Media’s digital agency Little Dot Studios – which last week announced a dedicated sport label, Little Dot Sport and whose clients include Premiership Rugby, the 2021 Six Nations, and the FA – will also work with 3 Rock as exclusive digital partner.

All3Media International will be its exclusive distributor. This multi-company partnership aims to accelerate 3 Rock’s growth in live sport and associated factual programming, in addition to creating further branded and digital video and audio content.

3 Rock, which is focused on live broadcasts, documentaries, podcasts, branded content, and format development produced live coverage of the men’s RFU Championships in June 2021 and will also produce ITV’s recently announced Gallagher Premiership Rugby highlights programme, which starts on 30 January.

The sports prodco was also behind Shoulder to Shoulder, a BT Sport documentary, which featured O’Driscoll and explored rugby’s unique unifying power in Ireland, and is in production with After for BT Sport, which lifts the lid on mental health within professional sport.

“This deal demonstrates how keen we are to build on our existing expertise in both live sports production and sports based factual programming across different platforms,” said All3Media CEO Jane Turton.

Brian O’Driscoll and Craig Doyle added: “We feel privileged to have the unrivalled expertise and resources of North One, Little Dot Studios and the All3Media Group to help put 3 Rock on the map.

“High quality sports, factual and entertainment content is at the heart of what we do, and we are now looking forward to bringing that programming to wider audiences.” 

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