ViacomCBS-owned US BET network has promoted company president Scott Mills to the position of CEO.
Mills has served as president at the African American-focused network for the past four years, during which time the company say he has “sparked invaluable change that structured and positioned the legacy brand for future success in a rapidly evolving media landscape.”
Since his appointment in 2018, Mills expanded the BET brand beyond that of a traditional cable network, turning it into a multi-platform media powerhouse, following the launches of SVOD BET+, BET Studios and BET’s digital platforms.
“Under Scott’s leadership, BET has reached new heights with continued commercial success and profound cultural impact during a period of immense industry and social change,” said Bob Bakish, president and CEO of ViacomCBS.
“Scott has been instrumental in the expansion of the BET brand as the premier destination for Black entertainment and top talent, and he has spearheaded transformative initiatives that not only give back to the community but also play a critical role in representation in front of and behind the camera. BET is a source of inspiration and pride across the company, and I’m excited for BET’s strong future ahead with Scott at the helm.”
“BET is uniquely positioned to thrive at the intersection of content, community, and culture,” added Mills. “Through the power of the BET brand, our incredible team and great partners, we’ve established leading business franchises across linear, streaming, digital, and most recently, content development and distribution.
“It is an extraordinary privilege to steward such a culturally significant brand with an enormous legacy as a catalyst for change.”