All3Media International taps Kew alum Jennifer Askin to lead NA sales & factual co-pros

Distribution giant All3Media International has appointed former Kew Media exec Jennifer Askin as SVP, North America.

New York-based Askin will report to Sally Habbershaw, EVP Americas, and manage sales across US and Canada, as well as taking the lead on building the company’s factual co-production slate in these territories.

Askin joins All3Media International from her role as principal at entertainment consulting firm Askin & Company, where she negotiated content distribution and acquisitions deals in North America on behalf of clients based in the US and UK.

Prior to that, she served as VP of sales at Kew Media Distribution, managing a sales team based in New York, Los Angeles and Miami alongside sales and pre-sales across multiple genres.

“This new role will give me the opportunity to work with key clients across North America and beyond – not only to bring All3Media International’s fantastic slate of content to their screens but also to play an integral role in developing more innovative factual projects from the very outset,” commented Askin.

“We are delighted to secure an executive of Jen’s calibre to join our team. We have doubled our co production hours in the last years, our partnerships with key clients in the US and Canada, such as Acorn, Sundance Now, Discovery Plus, HBO Max and Masterpiece/PBS, are integral to our success in the region, and we know these will be in safe hands with Jen,” added Habbershaw.

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