Nordic prodco Rubicon names Håkon Briseid as CEO

Håkon Briseid has been appointed as CEO of Banijay Nordic’s scripted label Rubicon.

Joining from Norwegian prodco Monster, Briseid will take up his role in early 2022 and will report to Banijay Nordic’s CEO, Jacob Houlind, and the region’s head of scripted, Johannes Jensen.

He is tasked with growing the label’s output, working with with creative leaders Anne Bjørnstad and Eilif Skodvin to build Rubicon’s line-up of original content for both the Norwegian and international market.

Briseid has led Monster’s scripted division for over a decade, executive producing dramas including The Half Brother, Nobel, Borderliner, Young&Promising, Pørni and the upcoming Furia.

Rubicon, meanwhile, is the scripted label behind productions such as Beforeigners for HBO Europe and via HBO Max in the US and Nach for Discovery Nordic.

“Sixteen years at Monster speaks for itself. It has been a fantastic ride and I am extremely proud of my colleagues and the upcoming slate,” said Briseid. “This is an opportunity I could not let go, as I have long-admired Rubicon’s slate of scripted series which shines a light on topics in the local and international zeitgeist.”