Banijay Rights has promoted Claire Jago to EVP of EMEA sales & acquisitions to replace Cineflix-bound Tim Mutimer.
Jago, who was most recently SVP of Nordics at Banijay Rights, takes on responsibility for the team and activity across the entire region, reporting to the division’s CEO, Cathy Payne.
Her appointment comes six weeks after Mutimer revealed he would be joining Cineflix Rights as CEO. He had previously overseen EMEA for Banijay Rights and before that had been CEO, prior to the arrival of former Endemol Shine International Payne.
Jago had previously worked with Payne at Endemol Shine, where she had been senior sales director, prior to its acquisition by Banijay last year.
Payne said: “Claire has a proven track record across EMEA, is a determined sales force and demonstrates tremendous commercial judgement, making her the perfect fit for the role. We have worked together for years and I look forward to continuing to partner closely in further building out our success course in the region.”
Jago added: “Having spent almost 15 years working with some of the team and a vast amount of the catalogue, I am beyond proud to be taking the next step in the new world of Banijay Rights. With scale, an abundance of titles and a fantastic team around us, we have so much opportunity for growth across EMEA and I can’t wait to get started.”
Banijay Rights’ portfolio includes MasterChef, Big Brother, Survivor, Mr Bean, Peaky Blinders, Temptation Island, Grantchester, Big Brother and upcoming scripted title, Chloe.
Jago will work alongside fellow Banijay Rights EVP Matt Creasey, who oversees sales, co-productions & acquisitions outside of EMEA.