Orange strikes Mediapro deal for first original drama

Spanish telco Orange has unveiled plans to boost its TV offering by developing its first original scripted drama series with Mediapro.

Orange has struck a deal with The Mediapro Studio’s subsidiary 100 Balas to produce what is described as an “adrenalin-packed” series that will target younger audiences. Production on the as-yet untitled series will begin in the autumn.

Mediapro said that the show will introduce a novel narrative structure, supported by the use of new technologies, which will play a prominent role in the production both from a visual as well as a dramatic point of view.

The show will be created and scripted by José A Pérez Ledo (pictured), creator and director of Spanish unscripted series Órbita Laika.

“The Mediapro Studio’s tried and tested experience in the field of production makes it the best travel companion we could have asked for to launch the first series project for our television platform, which, in this way, further enriches its already excellent content offer,” said José Antonio Guzmán, director of Orange TV.

Alejandro Flórez, general manager of 100 Balas, added: “It’s excellent news to be accumulating new partners in content production here in Spain, which is experiencing a real golden age for series with international projection, a project we’re truly excited about being involved in as a strategic partner.”

Orange España has also struck a deal with Amazon that will enable it to provide Amazon Prime as part of its convergent Love offering. Orange TV separately offers movies, series, international channels, music and kids channels and associated video-on-demand services.

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