SVT orders design competition ‘Made In Sweden’

Swedish public broadcaster SVT has commissioned a six-part design competition series. 

Made In Sweden will be produced by Banijay Group-owned prodco Mastiff Sweden, and is to follow amateur craftsmen vying to be the best in the country.

The show, which is to premiere this autumn, will find contestants using a range of materials — including ceramics, paper, leather, forging and wood — to express themselves. They will then be judged by a team headed up by designer Samir Alj Fält.

The Banijay Rights-distributed format was originally created by Mastiff Denmark and Mastiff Sweden for Danish public broadcaster DR1 in 2015 and 2016.

The title is part of a wave of crafts-focused formats that includes the likes of Ricochet’s The Repair Shop for BBC Two and Universal Television Alternative Studio’s Making It for NBC.

Johan Liljeroth, executive producer for SVT, said: “Made in Sweden finally unites the great interest in traditional craft art with an exciting competition program.”

Matilda Snöwall, CEO for Mastiff Sweden, added: “It’s great to see Made in Sweden find a home on SVT. Combing traditional arts and crafts with the drama which comes with the competitive reality genre, we hope to build an entertainment brand that resonates with audiences across the nation.”

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