Trace re-enters UK market with channel grab

African media group Trace has acquired UK music channels Chart Show TV, Chart Show Hits, Starz TV and The Vault from Sony Pictures Television (SPT), marking its return to the UK market.

Under the deal, the media group has acquired four Sky channel electronic program guide (EPG) slots, as well as associated brand assets.

Trace first launched in the UK 22 years back as a music magazine, and has since grown into a global brand for Afro urban music and lifestyle, operating 24 themed pay-TV channels, alongside radio stations and mobile and digital services in 180 countries.

Laurent Dumeau, MD of Trace UK, said that the strategic acquisition enabled the business “to build the future of Trace music networks, just as Trace channels are transitioning from simple linear TV feeds to hybrid platforms with strongly integrated broadcast, digital, mobile and social components.”

Olivier Laouchez (pictured), chairman, CEO and co-founder of Trace Group, said: “We are looking forward to bringing the Trace brand, touch and expertise to these four UK music channels as well as synergies with the rest of the Trace ecosystem. This new and strong UK presence will ideally complement and strengthen our existing operations in Africa, France, the US, Caribbean and Indian Ocean.”

Trace is is owned by TPG Growth, Satya Capital and Evolution Media.

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