Two years after launching its first original series Good Luck America, Snap has launched its first full slate of original titles.
The slate includes a dozen shows such as Co-Ed, a new comedy from the Duplass Brothers, Class of Lies, a mystery thriller, and Endless Summer, a docuseries following rising stars in Laguna Beach.
Endless Summer is from Bunim/Murray, the creators of Keeping Up with the Kardashians.
These titles are all designed for the app and are shot in a vertical format with episodes sticking to around five minutes in length.
Snap original titles will include features such as Show Portal, which allows viewers to step into a scene from a show and experience it first-hand. They will also have lenses, filters and a range of ways for viewers to share their experiences with friends.
New episodes in each serialised show will be released daily.
In August 2017, Snap Inc’s VP of content Nick Bell announced that Snapchat would host scripted programming on its platform. There are now more than 60 original titles of various genres on Discover, the app’s content hub.
“We’re building real relationships with viewers,” said Sean Mills, head of original content at Snap. “To me, that looks a lot more like television than other tech platforms, which are tuned around ‘here’s a video that has an abnormal amount of views’.”