DRG has hired All3Media International’s Lucy Roberts as senior sales manager.
Roberts will be senior sales manager for CEE and French speaking territories. She will report to DRG’s executive VP of sales Elin Thomas.
The new exec will also be working closely with Adam Barth, whose recent promotion to senior VP of EMEA, has seen an extension of his role and territory remit.
Roberts was previously at All3Media International as format sales manager for EMEA North. She has also spent time at Keshet International, BBC Studios (fka BBC Worldwide) and ITV Studios Global Entertainment.
Thomas said: “Lucy brings with her a wide range of experience covering both format licensing and completed programming sales, and has already worked extensively in EMEA and CEE.
“As we continue to evolve our business we need passionate lovers of content, who understand how our world is changing, and who can work closely with a wide range of different content buyers: it is no longer sufficient to just be a traditional salesperson. Lucy is a brilliant fit with these requirements and we are delighted to welcome her to the DRG team.”
Roberts added: “DRG’s entrepreneurial spirit, incredible range of producer partners and huge formats catalogue were all very enticing. I am looking forward to bringing my experience to bear across all aspects of the business and I’m excited to work closely with Adam and Elin in developing DRG’s relationships with broadcasters and platforms in my territories.”