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Viacom launches digital unit with new VP in place

Viacom International Media Networks (VIMN) has launched Viacom Digital Studios International (VDSI), a new unit focused on creating, distributing and monetising digital content for Viacom brands outside of the US.

Heading up the unit will be Brendan Yam, the newly appointed vice president and general manager of VDSI.

Yam will report to Katherine Liu, VIMN’s senior VP of strategy and business development, and Kelly Day, president of Viacom Digital Studios.

Viacom will increasingly invest in short-form and digital native content via the new unit.

Yam will manage new business development and commercial opportunities related to international short-form, including branded content and licensing deals, and content and platform partnerships.

With three production hubs, this new unit will create original digital series, topicals, co-commissions and complementary shorts with a pipeline that includes VIMN, VDS, Telefe and Porta dos Fundos.

Yam previously served as VP of multiplatform for MTV and Comedy Central International, and head of business development for digital.

In his most recent role, he led efforts to develop a strategy to harness VIMN’s strengths into a robust business unit that encompasses short-form content production, distribution, publishing and commercialization.

“Viacom has prioritized reaching digital-first audiences, and with over 3.1 billion cumulative subscribers in more than 180 countries and territories, our international youth audience is key to delivering on Viacom’s goals,” said David Lynn, president and CEO at VIMN.

“I’m confident that with Brendan’s passion for and knowledge of the digital, mobile and social landscape he and his team will elevate our short-form business and drive engagement around the world.”