Ricardo Rubini has been named SVP of sales, Latin America & Caribbean, by Evan Scheffel, EVP of The Americas, Twentieth Century Fox Television Distribution (TCFTVD). In his expanded role, Rubini will oversee all TV licensing negotiations throughout Latin America.
Rubini (pictured), who is based out of the company’s office in São Paulo, began his career at 20th Century Fox in 2002 and most recently served as VP of sales, Latin America where he was responsible for content distribution across the Southern Cone of Latin America including Argentina, Brazil, Chile and key pan-regional clients. In his new role, Rubini will continue to oversee the localisation of TCFTVD content.
Rubini, who previously worked at companies including DuPont and PepsiCo, will report to Scheffel. Commenting on the promotion, Scheffel said: “We are thrilled to recognise Ricardo with this incredibly well-deserved promotion. He has been an invaluable executive in our sales organisation and his unparalleled expertise in the television distribution landscape across Latin America will lead us forward as we expand our business throughout the region.”