Apple taps Sony for new Latin America head

Apple has hired Sony Pictures Television’s Angélica Guerra as its first head of Latin American programming at Apple Worldwide Video.

Guerra will start next month and report to Morgan Wandell, Apple’s head of international creative development, who joined the company in October.

The exec served as senior VP and managing director of production for Latin America and US Hispanic audiences at Sony for over five years.

The news comes after Sony’s recent restructure of its senior management on the international team, which saw Guerra join as a senior member.

Guerra joins Apple’s first TV hires Zack Van Amburg and Jamie Erlicht, who also hailed from Sony Pictures Television. The duo oversee the Worldwide Video division, and have hired other SPT execs such as Kim Rozenfeld.

The exec joins Jay Hunt to become another major international hire for Apple. Former Channel 4 and BBC One programming chief Hunt joined the company this January as creative director for Europe at Worldwide Video.

During her time at Sony, Guerra developed and produced Latino American series Mary Magdalene, El Comandante, Rosario Tijeras, Lady, Bloque de Busqueda and the Spanish language adaptation of Breaking Bad, Metastasis (pictured).

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