Research consultancy K7 Media has expanded its services into the Chinese market as it looks to provide global TV trends data to Chinese production company Houghton Street Media.
Houghton specialises in developing and producing original prime time shows and has previously brought The Gadget Show to China.
The Beiijing and Shanghai-based company will now tap into K7’s intelligence on global developments in TV. UK-based K7 provides bespoke research services to a range of broadcasters, producers and distributors.
The news arrives as K7 Media unveils a new multilingual website to support and extend its growing international client base, with Mandarin, Spanish and Russian language services available. Its clients include ITV in the UK, NRK in Norway and CBS in the US.
Keri Lewis Brown (pictured), managing director at K7, said: “It’s fantastic to welcome such an established media company such as Houghton Street Media to our client list.
“The business will have access to our industry-leading insights on the most fascinating entertainment formats from across the globe, tailored to a Chinese audience.”
Dr. Miao Mi, director of research and development at Houghton Street Media, added: “The trends intelligence delivered by K7 Media gives us exclusive insights, previously not available to us, which will be invaluable in our ongoing search to identify trends and bring exciting new formats to audiences here in China.”