Indian DTH pay TV operator Videocon d2h has struck a deal with Netflix to provide access to the streaming video service direct from its internet-connected set-top boxes.
The news is a boon for Netflix, which has been competing head on with Amazon in India since the latter launched its service globally at the end of last year, and has faced criticism over pricing and programming in the territory.
Videocon d2h is providing access to the service via a dedicated button on its HD Smart Connect set-top remote controls.
Videocon d2h offers over 600 channels via its DTH service, in addition to a range of connected TV services including access to English-language content and games. Other services include d2h Hollywood HD, d2h Music, d2h Spice, and d2h Cinema in both standard definition and HD.
Reed Hastings, co-founder and CEO of Netflix, said: “While there are millions of consumers all over the world using Netflix, enjoying the ability to watch anywhere, anytime and the incredible variety of programming we offer, we are really only at the beginning of our journey here in India.
“This partnership with Videocon d2h is important for us in the way we reach to the diversity of the Indian market and will make it much easier for Indian consumers to watch Netflix.”
Anil Khera, CEO of Videocon d2h, said: “With Netflix on board, Videocon d2h is enhancing its position as the customer’s first choice of entertainment. Integrating premium entertainment services like Netflix into our services offered via HD Smart Connect set-top box will make us even more attractive for our consumers.
Netflix recently secured exclusive SVOD rights to movies from India’s Red Chillies Entertainment, while Amazon Prime Video revelaed a raft of original Indian series.
It also ordered its first original drama from the territory, a Hindi-English-language series based on Vikram Chandra’s novel Sacred Games.