Mattel’s Amazon series WellieWishers lands on Televisa

Mattel’s distribution division has sold its WellieWishers series to Televisa in Mexico. The animated kids series launched on Amazon earlier this year and has now been picked up by the Mexican TV giant. Televisa has already bought several Mattel series including Barbie, Monster High, Max Steel, Thomas & Friends. The girl-skewed 2D show is based aimed at […]

Mattel creates new content studio

Hit Entertainment parent Mattel has launched Mattel Creations, a new central content unit that will make original shows and projects based on the toy giant’s intellectual property. Mattel’s chief content officer, Catherine Balsam-Schwaber, is in charge of executing the multiplatform production push and will give a keynote address next week at MIPTV, discussing Mattel Creations. […]