TiVo adds ‘Netflix button’

Screen Shot 2016-11-30 at 12.03.42TiVo has struck a deal with Netflix that will see the streaming service further integrated into the DVR and TV tech firm’s settops and a Netflix button added to TiVo remote controls.

Shares in US-listed TiVo spiked on the news before settling to end slightly up on the previous day.

The Netflix-friendly settop and remote will be available to US consumers via stores and through select pay TV providers.

“The partnership between Netflix and TiVo dates back to our early days of streaming video,” said Bill Holmes, Netflix global head of business development.

“Building on this history, the agreements provide consumers freedom to watch their favourite TV shows and movies whenever and wherever, with an integrated experience across more devices.”

TiVo was acquired by another TV tech firm Rovi last year for US$1.1 billion, and the combined company took the TiVo moniker.

Rovi had previously unsuccessfully sued TiVo for patent infringement. As well as the Netflix button and integration, TiVo and Netflix announced a separate deal yesterday, giving the latter a license to TiVo’s Intellectual Ventures OTT patents.

“Our agreements with Netflix represent a major milestone for TiVo as we expand our offerings for the fast-growing OTT space, and further demonstrates our commitment to delivering innovative technologies to new and emerging markets,” said Tom Carson, CEO, TiVo.

“From products to patented technologies, TiVo is helping companies quickly adapt to a rapidly changing media industry and create beautiful user experiences that keep consumers connected to their favourite entertainment.”

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