Fox Networks Group Europe and Africa is launching the first episode of its buzzy new drama Outcast on Facebook.
The show opener will go out on Facebook Live, the social network’s streaming channel, in 61 countries including the UK, Italy, Germany, Turkey and South Africa.
It will debut at 10pm CET on Facebook on Friday May 20 marking, Fox said, the first time that the social network has been used to launch a show in Europe and Africa.
To watch the series on Facebook, consumers need to head to their local Fox Facebook page. As well as the first episode, there will be wraparound and behind the scenes content for fans.
The show is from the Fox Networks stable and based upon Kirkman’s Skybound/Image comic book. Created by The Walking Dead’s Robert Kirkman, Outcast follows a young man (Gone Girl’s Patrick Fugit) attempting to unravel the mystery of his possession, with the help of a mysterious preacher (Life on Mars’ Philip Glenister).
There is huge anticipation ahead of the series launch on Cinemax in the US. It launches on the HBO sister net in a Friday night slot on June 3.
Internationally, Fox has the rights for many of its international Fox channels and will play it close to the US TX as part of a coordinated global launch.
“Thanks to The Walking Dead, Robert Kirkman has created an army of fans throughout the region,” said Diego Londono, COO, Fox Networks Group, Europe and Africa. “By partnering with Facebook, we are giving the fans the chance to watch the new show at the same time across Europe and Africa.”