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Facebook Watch expands ad break initiative amid programming rethink

Facebook Watch has extended its ad break initiative in 40 countries and launched via desktop. The social media giant has revealed that its Watch app is now available on both mobile and desktop globally – a key component in improving the accessibility and ad monetisation of the fledgling video platform. Meanwhile, its ad breaks function, […]

Facebook expands ‘Watch Parties’ function

Facebook has expanded its ‘Watch Party’ function – which allows multiple users to watch a live video at the same time and comment on it – so that individuals and dedicated pages can now also host videos on the platform. ‘Watch Parties’ were initially launched globally in July on Facebook’s Group function, which replicates community […]

Facebook appeals Cambridge Analytica fine by UK watchdog

Facebook has appealed against a fine imposed by the UK’s Information Commissioner’s Office (ICO) over the Cambridge Analytica scandal. The ICO has proposed the social network pay a £500,000 penalty for failing to make suitable checks on apps and developers, which it considers a “serious breach of the law”. The penalty is a result of […]

Facebook rolls out “fewer, bigger, better” strategy

Facebook is rolling out a “fewer, bigger, better” strategy around scripted content as it rejigs its originals strategy for Watch.  Head of media partnerships for EMEA Patrick Walker has said that the social media giant is currently experimenting with different types of content on the Watch platform and looking “at every case on its own […]

Channel 4, Facebook partner for weekly news show

Channel 4 has partnered with Facebook for a weekly news show, months after the social media giant rolled out its Watch platform globally.  Uncovered is to launch on Facebook Watch, and will provide in-depth news and analysis from C4 News’ team of domestic and international correspondents who will tackle under-reported series, focusing on a single […]

Facebook rolls out HQ Trivia rival Confetti globally

Facebook is rolling out trivia game show Confetti internationally via Fremantle. The social media platform has partnered with the American Idol producer to launch five global versions of the game show, which is similar in style to hit app HQ Trivia and challenges viewers to answer pop culture trivia for a chance to win a cash […]

UK government targets digital giants with revenue tax

The UK government has called on digital platforms including Facebook and Amazon to “pay their fair share” with a 2% revenue tax. For the first time, the government has instituted a Digital Services Tax on the “revenues of search engines, social media platforms and online marketplaces, reflecting the value they derive from UK users.” The […]

Facebook, YouTube reject “one-size-fits-all” ratings measurement

Facebook and YouTube have expressed a desire to get involved in a Joint Industry Currency (JIC) model for audience measurement in the UK, provided they are represented “appropriately and fairly”. Representatives from the digital platforms spoke during a Royal Television Society event on October 24, where execs from Sky, Channel 4, commercial marketing organization Thinkbox, […]

Barcroft wins Facebook commission for Incredible Homes

Facebook has commissioned Barcroft Media for five-part series Most Incredible Homes. The 5 x 12-minute interactive series, which will premiere on Facebook Watch on November 3, will focus on unique homes around the globe, from luxurious jungle tree houses in Costa Rica to car-shaped homes in Austria. Facebook Watch users are to vote for their […]

MIPCOM 2018: The Inside Scoop

FAANG, Endemol and Comcast were front of mind for delegates at a lively MIPCOM market, which appeared to be in rude health despite studios such as Sony believed to be weighing up their future in Cannes. While a quieter MIPTV in April tends to skew perceptions of the drama-focused MIPCOM – which ran from October […]

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