The Qyou, the linear TV channel focused on the curation and programming of web-based short-form video content, has launched in Portugal on Vodafone’s TV service.
The company cited research from Statistica that showed over 40% of Portuguese consumers watch online video several times a day.
“Portugal is renowned in the industry for being home to a really vibrant and creative online video community. Vodafone Portugal’s decision to put our channel on their TV platform is a recognition of how deep the fan-base is for this type of content, and we’re thrilled to be part of the innovative service they are delivering to their subscribers,” said Scott Ehrlich, CEO of The Qyou.
“The world of online video is not just popular amongst Millennials; as a content provider we see a demand for it right across all demographics of our customer base,” said Antonio Margato, consumer marketing director for Vodafone Portugal.
“We continually strive to ensure that we are evolving our service offerings in line with the tastes and preferences of today’s consumers and this is why we have chosen to include The Qyou on Vodafone TV. We believe that successful providers must look to the future and start to bring the best of web content to TV subscribers in an easy-to-access format.”