Stretch Armstrong to Netflix as original

An animated comedy series based on extendable-armed rubber kids toy Stretch Armstrong is headed to streaming giant Netflix.

Stretch Armstrong will debut on the platform in 2017, alongside another newly-announced kids series, live-action drama The Greenhouse.

Netflix has also lined up an animated version of the Lalaloopsy girls. Lalaloopsy will debut in the autumn of this year.

The Stretch Armstrong series comes from brand owner Hasbro, whose production arm, Hasbro Studios, will produce a 26-episode series for a late 2017 debut.

The show will follow teenager Jake Armstrong and his two best friends, who all gain superpowers after being exposed to a chemical and go on a series of missions.

The Stretch Armstrong action toys were created in the mid-1970s. They pack gel within the figures’ arms that allow children to extend them a number of feet.

The Greenhouse, meanwhile, is set in an elite boarding school in southern California in which students are divided into two houses that must join forces to conquer an evil plot.

The series expands Netflix’s original teen-focused slate, which already includes Degrassi: Next Class, Lost & Found Music Studios and Project Mc².

Paul Yoo (The West Wing, Defiance) is adapting the show with showrunner Giora Chamzier, who wrote and created the series. Ananey Communications subsidiary Nutz Productions is producing.

Younger-skewed Lalaloopsy will follow the “incredible misadventures of six friends and their pets through a whimsical world” through 13 episodes.

“With roughly half of our 75 million members regularly watching kids content, we’re happy to expand our original slate with these three great series,” said Andy Yeatman, director of global kids content for Netflix.

“We know kids love Netflix and that’s in part because they never really outgrow us. We programme and recommend new TV shows and movies from preschool through their teen years and into adulthood.”