The 16x60mins Mad Fat Diary will be available exclusively in the US via Hulu’s ad-free and limited ad plans, comprising three seasons.
Hulu acquired the Tiger Aspect Productions coming-of-age period drama series from distributor Endemol Shine International, with content acquisitions executive Kelly Miller negotiating the deal with ESI’s executive VP, sales and acquisitions, Matt Creasey.
ESI has already shopped the show to broadcasters in territories such as France, Ireland, Belgium, Mexico, South Korea and India.
The deal came as Hulu revealed a major content partnership with SPT, giving it all episodes of shows such as Dawson’s Creek, Party of Five, The Shield and Damages, and films including Jerry Maguire, Midnight in Paris and My Best Friend’s Wedding.
This comes after Hulu paid a reported US$160 million for exclusive on-demand rights to classic sitcom Seinfeld last year.