MTV mobile, the mobile offering of Swiss service provider Sunrise, has launched a YouTube channel aimed at young people in Switzerland.
The Youniverse channel will report on student issues, cover festivals and events and cover topics that are “of genuine interest to young people”, according to Sunrise.
MTV mobile held a casting call for new talent in the spring, and has selected a team of eight students from Switzerland to work on the channel – six video journalists and two producers.
“Eight students from throughout Switzerland will now be publishing videos regularly with news, background articles and entertainingreports for their age group on the Youniverse Channel,” said Sunrise.
“The editorial team is responsible for the first Swiss YouTube channel which functions under the slogan “by students for students”.