UK sport agency picks up Marathon rights

A new UK sports agency has signed a long-term broadcast rights deal for distribution of the Virgin Money London Marathon.

Former BBC Worldwide head of sport and sport entertainment Danny O’Toole launched TCB Sports Media at the turn of the year after leaving the BBC’s commercial arm in September 2014.

The company has now picked up international TV rights to the London marathon.

TCB Sports Media has no connection to Paul Heaney’s factual-focused UK distributor, TCB Media Rights.