Sony kids channel hits Freeview

Sony Pictures Television-owned UK preschool net Tiny Pop is launching on the territory’s Freeview platform.

The channel will go live on January 7, 2015, on Freeview channel 126. The network’s older-skewed sister channel, POP, already occupies the 125 slot.

This comes after SPT acquired Tiny Pop’s parent broadcast group, CSC Media, earlier this year.

“This extended distribution on Freeview marks our commitment to continue to invest in our UK networks business,” said Kate Marsh, SPT’s executive VP, networks, Western Europe (pictured). “With the extension of Tiny Pop, SPT’s reach on Freeview now spans five channels, and the introduction of this well-loved and established channel enables us to deliver a quality and fun alternative for families in Freeview homes.”

Tiny Pop runs shows including My Little Pony: Friendship is Magic and Care Bears: Welcome to Care-a-Lot, and also has programming that aims to mimic the flow of a preschool child’s day.

Tiny Pop has run on UK satellite TV since 2004, and is currently on Sky, Virgin Media and Freesat.