Netflix launches on BT in the UK

BT has entered into a partnership with Netflix to make the streaming VOD service available direct to its TV customers.

“We have entered into a partnership with Netflix that will allow our customers to sign up for Netflix alongside our other products and services, with the added convenience of paying on one bill directly through BT,” the company said.

BT said it had added 38,000 TV customers in the quarter to September, taking its total to 1.045 million.

BT TV boosted the company’s top line, with the telco recording 17% growth in broadband and TV revenue, taking this total to £387 million (US$618 million), which it said reflected the growth in its broadband BT Sport customer bases.

Overall, BT Consumer revenue rose by 7%, while BT Group as a whole saw revenue grow by only 0.2% excluding transit revenues as a result of declines in sales from its Openreach and Wholesale units.

BT said that BT Sport (pictured) had delivered audience growth of about 45% in its second season so far of showing English Premier League football, including a peak audience of about 1.25 million for the opening league fixture between Manchester United and Swansea City.

BT said that higher costs related to increased revenue and the recognition of a full quarter of BT Sport programme rights charges were offset by our cost transformation programmes.