Best of British SVOD service strikes Scandi deal

Subscription video-on-demand service Cirkus has struck a deal with Scandi telco TeliaSonera and will launch on its pay TV services in Sweden and Finland.

The agreement between UK-based Cirkus and TeliaSonera means the SVOD service will launch on its pay service in Finland this autumn and in Sweden in early 2015. The service is already carried on Com Hem and Boxer in Sweden.

UK broadcaster ITV recently bought into Cirkus, which positions itself as a way for pay TV operators to take on the threat from OTT services with a low-cost SVOD service.

It offers on-demand access to shows from ITV Studios and other distributors including All3Media International, BBC Worldwide and Endemol Worldwide Distribution.

Cirkus said further deals with pay TV operators will be announced shortly.