US Hispanic broadcaster Telemundo and Spanish prodco Reset TV have joined forces to create a new music talent series El Artista (WT).
Reset is the firm created in 2012 by Gestmusic veterans Toni Cruz and Josep Mainat. It will team with NBCUniversal-backed Telemundo on the new series and the pair will jointly produce and distribute.
Billed as a weekend primetime show El Artista will follow up and coming artists looking for their big break. It will run to thirteen two-hour episodes on Telemundo where it will debut in the 2014/15 TV season.
“Audiences around the world have a proven appetite for innovative music competition programs that the entire family can enjoy as appointment viewing,” said Marcos Santana, president of Telemundo International.
The news was announced in a Telemundo press conference at the NATPE market in Miami.
Telemundo also said it will launch a new feed for its pay TV channel in Latin America meaning that from February the channel will cover all of South America and the Caribbean. The original feed will then focussed just on Mexico with a separate schedule and programming.