Canadian cable company Rogers is preparing to launch its own streaming service, according to local reports.
The MSO has previously said it is looking at opportunities to launch a video streaming service and has a C$100 million war chest for content acquisitions for the soon-to-launch platform.
The reports originated on online news service Carrt.ca before being picked up by mainstream press in Canada.
Should the launch proceed it will be seen as an attempt by the cable company to tackle the threat of cord cutting head-on by providing its own alternative to streaming services such as Netflix, and mitigate the effects of people churning traditional pay TV.
Rogers has not officially commented on the news reports.