The hybrid SVOD/TVOD platform, which commentators have dubbed as the Middle East’s answer to Netflix, has also acquired the other Starz Original series, Magic City and Spartacus.
The deal with Starz’s digital distribution arm Starz Digital Media gives icflix all episodes of the shows, which its subscribers can access via web-connected devices, plus licensed independent movies.
The news marks a significant deal for privately-owned platform, which has launched with a mix of Hollywood, Bollywood and Arab-originated ‘Jazwood’ content.
For Starz Digital Media, the deal marks the first time its original content has been made available on an internet streaming service on-demand via subscription in the Middle East region. The premium cable channel’s distribution arm will hit MIPCOM in October with Michael Bay-backed Black Sails on offer to the international market for the first time.
The service launched in the Middle East and North Africa this summer. Plans to launch the service in Europe and North America are also in development, with trademarks registered in those regions in June.