Entertainment One takes in Simon’s Cat

Entertainment One has taken a raft of rights to YouTube animated property Simon’s Cat.

The producer and distributor, which sells Peppa Pig around the world, will sell the Simon’s Cat content internationally across all media including TV, home entertainment, online and licensing and merchandising.

Simon’s Cat is an animated series following the antics of a fat white cat and his owner Simon. With 1.72 million subscribers on its core YouTube channel, Simon’s Cat shorts have generated 358 million views online since its creation in 2008.

“This deal marks eOne’s first major step towards the development of licensing programs for brands conceived in the non-linear space for a broader audience,” said Olivier Dumont, managing director, eOne Licensing & eOne Family. “Online content is being consumed by audiences around the world like never before, thus creating a unique sort of brand awareness that we’re eager to harness.”