Televisa, the world’s largest producer of Spanish-language programming, has inked a five-year programming deal with Viacom.
The deal with Viacom International Media Networks, gives the Mexican broadcaster a raft of kids programming from Nickelodeon. It includes rights to SpongeBob SquarePants, Fairly Odd Parents, Kung Fu Panda, Fanboy & Chum Chum, Big Time Rush, iCarly and Supah Ninjas, as well as hit Nickelodeon movies.
Televisa has also renewed new seasons of key Nickelodeon programming including Penguins and iCarly.
“This partnership further strengthens our relationship with Televisa and is a great opportunity for Nickelodeon to enhance exposure of its successful properties in the region,” said Adeline Delgado, VP of international programming sales for Viacom International Media Networks The Americas.
“The deal enables Televisa and Nickelodeon to continue building powerful brands which can be exploited in our 360° entertainment platform,” said Alberto Ciurana, Televisa´s programming VP.