RDF Rights is to distribute Israeli entertainment format Deal With It after striking a deal with Keshet Broadcasting.
The international sales arm of the UK indie will be bringing the show to the Mip TV market next month.
The show, which is produced by Israeli production company United Studios, is a half hour hidden camera show and is set to launch in prime time on Keshet later this year.
It follows members of the public that are approached to enter a gameshow and have to answer questions and comlpete challenges without their unsuspecting friends finding out. If they are discovered they lose their prizes.
Although RDF has sold a number of formats to the Israeli broadcaster, this is the first time RDF has represented a Keshet format. They will be selling the show in all territories excluding the United States.