Who Do You Think You Are? travels around the world

Outright Distribution has sold the US version of genealogy format Who Do You Think You Are? to a raft of international broadcasters.

The Wall to Wall format, which premiered earlier this month on US network NBC, has been sold to Australia’s Nine Network, New Zealand’s Prime as well as Canada’s Rogers, Denmark’s DR, Finland’s MTV3, Sweden’s SVT, Israel’s DBS and Ireland’s RTE.

The series follows well known celebrities including Susan Sarandon, Sarah Jessica Parker, Spike Lee and Brooke Shields as they trace their family tree.

The show is produced by Shed Media US and is exec produced by Wall to Wall chief exec Alex Graham and Friends’ star Lisa Kudrow.