Comcast International Media Group’s Style Network is about to roll out in the UK on the BSkyB pay TV platform.
The channel is part of Sky’s Lifestyle and Culture package and will be channel 289 on the Sky EPG. CIMG said there will be a TV, print and outdoor marketing campaign from July 7 to support the rollout of the channel.
Style’s big brother network E! is carried in numerous territories and CIMG is now focused on getting Style into international markets.
The channel has launched in Africa, Croatia, Malta, the Middle East, the Netherlands, Poland and Portugal. Next up is Turkey, where Style will launch later this month.