Metronome plays it for laughs

Scandinavian media group Metronome has teamed with Schulmangruppen to launch a new advertising-supported comedy portal.

The 1000apor (1000monkeys) site will carry comedy content that can then be distributed on other Internet-based TV services and sites.

Metronome created a digital media division earlier this year with the aim of utilising its intellectual property in the digital realm. It has already worked on Swedish comedy website lyxfallan.se.

Schulmangruppen boss and Swedish TV personality Alex Schulman will be the managing director of the new portal.