Media I.M. selling Flying Animals for charity

Media I.M. has taken on Kids and Flying Animals and will be giving the distribution profits from sales of the Russian-originated toon series to the Hope for Children charity.

London-based Media I.M. said the sales profit will go towards an upcoming Hope for Children initiative dubbed Your Business, Their Lives.

The rights to Flying Animals are held by AdVita, a charitable foundation and owner of the Helping Is Easy fund. AdVita’s aim was to develop, create and deliver a children’s series, from which all proceeds would support their work.

Kids and Flying Animals is a 26-part short-form series for kids 6-12. It was created by St Petersburg-based animation studio DA, which has an active charity and outreach programme.

The show is set in a country of musical animals who are given wings, but can only fly when they are truly happy.

Maria Ufland, co-founder of Media I.M., said: “We are committed to finding the right balance between growing our company and creating a positive social impact.”

She added: “We see this partnership with Hope For Children, which is a great, forward-looking organisation, as the first step in our strategy of contributing to global projects that will make a measurable difference to children’s lives.”