Exclusive: TF1’s ‘Star Academy’ extends audience engagement with US firm LiveLike
France’s TF1 Group has partnered with audience engagement firm LiveLike on its singing competition show, Star Academy. The partnership will see LiveLike’s audience engagement suite integrated within the Star Academy section on My TF1, providing access to features such as polls and ‘ask me anything’ chat sessions with contestants. Samuel Westberg, LiveLike’s CCO and co-founder, […]