Susan Wojcicki

YouTube rejigs kids content strategy

YouTube is rethinking its approach to kids content after parent company Google agreed to pay $170m to settle allegations by the Federal Trade Commission and the New York attorney general that the video-sharing service illegally collected personal information from children without their parents’ consent. The settlement requires Google and YouTube to pay $136m to the […]

YouTube CEO strikes out at European copyright reform

YouTube CEO Susan Wojcicki has spoken out against the European Parliament’s copyright reform initiative, claiming that the legislation will limit free speech for fledgling content creators.  In a quarterly creator letter published on October 22, Wojcicki said that Article 13 of the European Union’s Directive on Copyright “poses a threat to both your livelihood and […]

YouTube launches ad-free Red subscription service

YouTube has unveiled YouTube Red, a new pay-monthly offering that lets viewers access an ad-free version of the service and watch videos offline on phones and tablets. The US$9.99 per-month offering also lets users play videos in the background on mobile devices and launches in the US next week. YouTube Red subscriptions apply to the […]

YouTube gears up for subscription launch

YouTube is reportedly gearing up to launch its much-speculated about subscription service in the US, after prompting content owners to agree to new site licensing terms. According to a letter to YouTube content creators, which was published in full by tech site Re/code, Google-owned YouTube is planning to roll out an ad-free version of the […]

YouTube CEO hints at ad-free subs service

YouTube is reportedly looking to new subscription offerings, including ad-free version of the service, according to the Google-owned video site’s CEO Susan Wojcicki. Speaking at tech site Re/code’s Code/Mobile conference in California, Wojcicki said that while YouTube’s ad-supported approach has allowed it to build massive scale, “there’s going to be a point where people don’t […]