Shona Baldwin


Thames hires Boomerang’s Baldwin as development director

FremantleMediaUK’s Thames has appointed Boomerang’s Shona Baldwin as director of development. Baldwin will work closely with managing director Amelia Brown and creative director Phil Harris on developing new formats for global audiences. She joins the entertainment company this month. The new director arrives from TwoFour label Boomerang, where as director of development she has led […]

Twofour merges Welsh indies

ITV-owned Twofour Group has merged three of its Wales-based production companies under the Boomerang brand. Twofour group director of development Matt Pritchard has been named managing director of the merged entity, which comprises the former Boomerang, Twofour Wales and Indus Films. Twofour Wales executive producer Sam Grace has been appointed director of programmes, with Boomerang’s […]

Red Arrow, TwoFour execs jump to 7 Wonder

Fledgling UK indie 7 Wonder has hired executives from prodcos within the Red Arrow Entertainment and TwoFour Group companies. Jeremy Lee has joined from Red Arrow-owned UK prodco Nerd to become executive producer, while Patrick McMahon comes across from TwoFour-owned Boomerang to become head of development. McMahon indirectly replaces Chris Wilson, who was head of […]

Boomerang poaches Outline’s Baldwin

Wales-based producer Boomerang has hired Outline Productions executive Shona Baldwin as director of development. Reporting to managing director Simon Rees, Baldwin will be charged with building the Posh Pawn firm’s factual and factual entertainment slates. Baldwin has been with indie Outline for the past two years as head of its factual and entertainment division, and […]

Sky 1 tends to 8pm slot with garden series

UK satellite channel Sky 1 HD has given the greenlight to a competition reality series for green-fingered gardeners, as it attempts to barge in on the competitive 8pm primetime space in the UK. Sky 1 director Adam MacDonald (pictured) has made the timeslot a priority since joining from A+E UK last year, and has now […]

UK indie outline hires development chief from Studio Lambert

Outline Productions has poached Studio Lambert’s head of format development Shona Baldwin. At UK-based independent producer Outline, she will be head of development. At Studio Lambert Baldwin led the entertainment and factual format development team, creating programming for broadcasters across the UK and USA and working on series including Gogglebox and Million Second Quiz. Prior […]