Peter Fondulas


Hub: À la carte tastier than bundled pay TV

Existing pay TV bundles are getting less and less attractive to consumers and à la carte offers increasingly interesting, according to new data. According to findings from Hub Entertainment Research, only 40% of those with one pay TV subscription feel their needs are “very well met”. That number only rises to 47% among those with […]

Netflix ‘more indispensable’ than US networks

Netflix is the TV brand that US viewers would be most reluctant to give up, ahead of any linear TV brand, according to new research. Hub Entertainment Research’s new ‘Branding of TV’ report claimed “Netflix has become indispensable to many TV consumers”. When asked which TV sources they would keep if they could have only […]

Amazon Prime, Hulu customers also use Netflix

Amazon Prime and Hulu viewers in the US “almost always” have a Netflix subscription, according to new stats by Hub Entertainment Research. The US research found that 83% of Amazon Prime users, and 93% of Hulu users also use Netflix – the service that claims the lion’s share of SVOD accounts. Some 57% of viewers […]