Miao Mi


Chinese kids channel app launches in the US

Mandarin-language kids net Miao Mi has launched via a dedicated iOS app in North America. The channel is operated by Celestial Tiger Entertainment, which is backed by Saban, Astro and Lionsgate. It created its Chinese-language net in 2015 as a local alternative to the big three international kids services – Cartoon Network, Disney and Nickelodeon […]

TBI Kids: Year in Review

Undeniably, 2016 was the year digital platforms established themselves as key kids entertainment market gamechangers. “Netflix, without a doubt” was the network that made the biggest impression across the year, says Halle Stanford, executive VP of children’s entertainment at The Jim Henson Company. Many others agree with her – Andrew Cole-Bulgin of Komixx Media Group […]

TBI Kids Survey 2016: is a breakout global kids content hit coming?

It is hard to get new shows away, and even harder to get new shows to stand out when they do make it to air. Despite that and the lack of new global hits in recent times, the industry remains broadly positive that we will see a new breakout programme this year.   Generally, it […]

Celestial launches Miao Mi kids channel

Celestial Tiger Entertainment has rolled out its preschool channel Miao Mi, securing carriage for the new service on the PT MNC Sky Vision platform in Indonesia. Celestial, which is backed by Saban and Lionsgate, created Mandarin-language Miao Mi specifically to reach out to Asian viewers and to provide an alternative to the big international nets […]

Celestial Tiger pounces on Chinese kids opportunity

Celestial Tiger Entertainment announced its entry into a very crowded space last month when it said it was launching Miao Mi, a preschool kids channel. With the big three of Disney, Nickelodeon and Turner all well established in the region Miao Mi will need to provide kids and parents with something new, and that is […]

Celestial launching Chinese-language kids channel

Celestial Tiger is seeking to break the dominance of Turner, Viacom and Disney in the Asian kids TV space with the launch of  a Chinese children’s channel that will launch later this year. Celestial Tiger Entertainment, which is backed by Saban, Lionsgate and Astro, operates a bouquet of movie and entertainment channels in Asia and […]