The channel is operated by Celestial Tiger Entertainment, which is backed by Saban, Astro and Lionsgate.
The Miao Mi app is now available in the US and Canada, and gives consumers access to a 500-strong collection of videos including Pleasant Goat Fun Class an Star Babies.
Kids can also learn simple Mandarin phrases and words through Miao Mi Classroom, a series of vignettes teaching Mandarin through animated flash cards and songs.
“More people speak Chinese than any other language,” said Todd Miller, CEO of Celestial Tiger Entertainment.
“Miao Mi is the only app that offers the next generation a fully immersive Mandarin learning experience. Parents now have a tool to give their kids a head start in learning a language that is becoming increasingly important.”
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20 June 2018 @ 12:15:00 UTC