ITV Hub


UK’s ITV details ‘on-demand first’ commissioning plan, preps ITV2 drama & factual shows

UK commercial broadcaster ITV has confirmed it is to start commissioning directly for its ad-supported streamer ITV Hub and will order factual originals for youth-skewing brand ITV2. ITV CEO Carolyn McCall said last year that the company would start ordering shows directly for its AVOD and SVOD streamer, and head of digital channels & acquisitions Paul Mortimer […]

TBI Weekly: Six reasons why 2020 has been the year of AVOD

With an unexpected global pandemic and the roll-out of direct-to-consumer streamers from the US studios dominating much of the content-related conversation this year, it’s easy to forget that 2020 had been pencilled in by many as being the break-out year for AVOD. And while considerably more might have been written about DTC and Covid-19, advertising-supported streaming […]

ITV to commission AVOD originals & eyes more BritBox coproductions

ITV CEO Carolyn McCall has said the UK commercial broadcaster will start to commission original programming for its AVOD service ITV Hub and has talked up co-production opportunities for its joint venture streamer BritBox. McCall, who has had to steer ITV through a huge revenue drop over the past six months since the pandemic started, […]

ITV Hub to ‘supersize’ content in Love Island-less summer

ITV’s catch-up platform ITV Hub will ‘supersize’ its content offering this summer, the broadcaster has said. With ITV missing out on the audiences which would have been drawn to the streamer by Love Island and the UEFA Euro 2020 – both of which have been cancelled as a result of the coronavirus pandemic – ITV […]

ITV Hub hits 500 million hours viewed in 2019

UK commercial broadcaster ITV has seen viewing hours on its ITV Hub catch-up service grow by 13% over the past 12 months, taking video consumption to more than 500 million hours in 2019. The broadcaster partly attributed this success to ITV Hub’s ubiquity, with the streamer being available on 28 different platforms. Unsurprisingly, hit reality […]

ITV Hub hits 30m registered users ahead of BritBox launch

ITV’s ad-supported on-demand service ITV Hub has surpassed 30m registered users. The milestone was hit two years ahead of the British PSB’s initial target, with the broadcaster launching a strategy in July 2018 that aimed to increase registered users from 25m to 30m by 2021. The platform had 21m registered users in October 2017, while […]

ITV Studios drives revenue growth for broadcaster

ITV delivered 6% growth in revenues over the first nine months of the year, driven by strong performances across ITV Studios, advertising and online. The broadcaster posted total external revenues of £2.6bn with around £1.5bn coming from broadcast and online and £1.1bn originating from ITV Studios, which is up 10% over the period last year […]

ITV, AwesomenessTV create UK pact

UK broadcaster ITV and kids-focused YouTube channel operator AwesomenessTV have entered into a two-year content agreement. This will see AwesomenessTV shows debuting exclusively in the UK on digital terrestrial ITV2 and on-demand platform ITV Hub, which is getting exclusive programming for the first time. Included is a new extended weekend programme for ITV2 in early […]

Sky launches contract-free, triple-play Now TV box

Sky’s standalone digital service Now TV has launched what it claims is the UK’s first contract-free triple play bundle – offering TV, broadband and call bundles. The Now TV Combo is due to launch next month alongside the latest generation of the Roku-powered Now TV Smart Box – which includes a new homepage and frequently […]

All 4 joins Netflix, iPlayer on Amazon Fire TV

Amazon Fire TV has rounded out its UK broadcaster catch-up TV services offer by adding Channel 4’s on-demand platform, All 4. The Amazon service already offers BBC iPlayer, ITV Hub and Demand 5, as well as Netflix, UKTV Play, YouTube and other on-demand apps. Adding All 4 means Amazon Fire TV owners can now access […]