icflix: 60,000+ hours viewed a month

Middle East and North African streaming firm icflix claims its subscribers are watching more than 60,000 hours of premium content every month. The SVOD platform launched two years ago as the MENA region’s first-of-its-kind service, with Arabic-speaking ex-pats in the UK, the US and Canada also able to sign up. Sixty-thousand-plus hours are now being […]

Starz Play to ‘spark Mid East OTT boom’

The launch of the Starz OTT platform in the Middle East will spark a wave of overseas-backed SVOD service launches in the region, a new report predicts. Traditional cultural barriers that have stopped international companies launching in the Middle in the past are “starting to fall”, according to research firm Ovum, which is part of […]

Egyptian telco adds Mid East SVOD platform

Egyptian internet service provider TE Data has begun offering customers Middle Eastern subscription on-demand service icflix. The Telecoms Egypt-owned service has scored a strategic partnership with icflix, and this month began offering the platform’s array of movies and television series from the Middle East, Hollywood and Bollywood. All TE Data customers have been given one […]

Hell on Wheels joins MENA SVOD platform

AMC’s post-American Civil War drama Hell on Wheels has been picked up by a Middle East and North African-focused subscription on-demand platform. icflix has acquired the show from distributor Entertainment One Television and will launch in May. The platform already has eOne-sold shows including The Red Road, Welcome to Sweden and The Book of Negroes. […]

icflix buys Endemol Shine MMA drama

Middle Eastern SVOD service icflix has acquired MMA drama Kingdom from Endemol Shine Group. The gritty drama, from Byron Balasco, has gone live on the platform in the GCC (Gulf Cooperation Council) states and North Africa. The DirecTV drama, set in California, follows an MMA legend (Frank Grillo) that runs a gym along with his […]

Mid East SVOD service expands

Middle Eastern subscription on-demand service icflix has launched in Kuwait. Icflix has formed a strategic partnership with Ooredoo Kuwait to offer the platform locally. Ooredoo (fka Qatar Telecom) will offer the service free for two months to its Shamel tier customers for a promotional period. Non-Shamel can access it for 2.4KD (US$7.99) a month. The […]

icflix bags Lilyhammer

Middle East and North Africa VOD service icflix has acquired rights to Norway-set crime comedy-drama Lilyhammer. The deal for the Netflix-commissioned mobster show with Red Arrow International covers 23 territories. “Lilyhammer is an exceptional series with international appeal and we are positive that our members across MENA will enjoy it as much as fans globally have […]

Fox channels does content deal with ‘Middle East Netflix’

Fox International Channels has agreed a deal with icflix, the OTT operator that has been dubbed ‘the Netflix of the Middle East’. The programming deal means icflix subs can watch a range of shows from FIC’s National Geographic channel in English, Arabic and Farsi. The Nat Geo programming line-up on icflix will be updated monthly. […]

Mid East VOD platform launches in North America, UK

The online platform dubbed the Middle East and North Africa’s answer to Netflix, icflix, has launched in Canada, the US and the UK. The subscription VOD service is now offering Bollywood and Jazwood (Arabic) content to ex-pat Arabic and Hindi speakers in those territories, a move that comes after trademarks were registered in North America […]

Mid East VOD service welcomes Godfather, American Beauty

Middle Eastern on-demand service icflix has licensed Paramount Pictures movies including The Godfather trilogy and American Beauty. Other titles from the Viacom-owned Paramount library including Ghost and titles from the Star Trek series are also included in the agreement. icflix launched this summer as the Middle East’s first dedicated video-on-demand offer and is set to […]