Netflix ‘more indispensable’ than US networks

Netflix is the TV brand that US viewers would be most reluctant to give up, ahead of any linear TV brand, according to new research. Hub Entertainment Research’s new ‘Branding of TV’ report claimed “Netflix has become indispensable to many TV consumers”. When asked which TV sources they would keep if they could have only […]

ITV launches premium on-demand on Hub

ITV is expanding its ITV Hub on-demand offering by adding what it describes as a tiered freemium service, allowing users to pay for enhanced features including not receiving adverts. The service, ITV Hub+, gives users the opportunity to subscribe for £3.99 (US$5.03) to view  ITV content with no adverts. The move follows what ITV describes […]

Loesch joins board of Heyward’s Genius

Margaret Loesch has joined Andy Heyward’s kids producer and distributor Genius Brands International. Loesch was the founding president and chief creative officer of Discovery Communications-Hasbro joint venture channel Hub TV (which is now run by Discovery as Discovery Family Channel). She also oversaw the creation of Hallmark Channel when president and CEO of its parent […]