Eurodata TV Worldwide has used the MIPTV event in France to reveal some of the results of its first four-screen aggregated measurement initiative. The audience measurement highlighted the differences in viewing patterns in two European markets: France and the Netherlands. In France, last December, one in five watched TV online, while in the Netherlands, the […]
TBI and Eurodata TV look at the latest trends in TV viewing in Latin America and find that amid the still-popular classic telenovelas, the format is being reinvented and that a healthy market in imported drama from the Spain, the US and elsewhere exists Latin America remains a drama market, but the type of series […]
Children’s love of great TV content shows no signs of abating but young audiences are becoming increasingly agnostic when it comes to the screen they use to find it, resulting in the line between app, game, toy and TV show blurring. Mediametrie and Eurodata TV media consultant Claire Mitchell looks at the numbers these crossovers […]
Duck Dynasty, Breaking Bad, The Walking Dead and many others underline the fact that cable shows have been making big headlines for some time now, with outstanding viewing scores and ratings results that challenge the big four broadcasters, says Julia Espérance, media consultant at Eurodata TV and service manager for the New on the Air […]
Julia Espérance, media consultant at Eurodata TV and service manager for the New on the Air (NOTA) programming service, analyses the top new shows from the latest TV season and finds that formats with a positive message or light-hearted in tone are winning eyeballs. Whether through comedy, challenge or music-based shows, broadcasters are still looking […]
