Cobra Kai


YouTube uses ‘Cobra Kai’ to push revamped AVOD strategy

YouTube’s refocus on AVOD is taking shape with the Google-owned company unveiling plans to make all its original series and specials, including hit show Cobra Kai, available in front of its Premium paywall. The first season of the Karate Kid-inspired show is now accessible via YouTube’s AVOD service until September 12, with episodes of the […]

YouTube confirms “karate-chopping” of Premium paywall

YouTube has confirmed that its premium content will be available for free as the business shifts to an ad-supported model for originals. The Google-owned platform used its NewFront presentation in New York on Thursday (2 May) to reveal that originals such as Cobra Kai will live on on the platform, but will be moved in […]

YouTube to potentially place premium unscripted shows in front of paywall

Luke Hyams, head of the newly formed originals unit at YouTube EMEA, discussed the shows he’s looking for on the platform, including potential high-profile unscripted titles that may be placed in front of its paywall. During a panel session at Edinburgh’s International TV Festival, Hyams (right) discussed the programming he is looking to commission for […]

YouTube Premium launches across 17 territories

YouTube Premium, the rebranded YouTube Red service, will now be available in 17 countries including Canada and the UK. The service offers members YouTube’s music service, plus an ad-free experience and downloads across all of the platform. YouTube Premium members also get access to the full slate of YouTube original shows and movies including hit […]

YouTube Red orders Karate Kid spin-off

YouTube Red is set to host a Sony-made spin-off from film franchise The Karate Kid, which it will name Cobra Kai. The ten-episode, half-hour series will arrive on YouTube Red, the SVOD service of Google-owned YouTube, in 2018. It reteams Ralph Macchio and William Zabka, who starred in the original series. The spin-off was created […]